We recently got featured over at Newstex for their Blogger in the Spotlight feature.
This Blogger in the Spotlight Video Interview features Jay Brewer of Blogpire, a blog network that offers news, reviews, and more about products in a variety of niches. Watch the video below to learn more about Jay and his successful blog network.
Our founder Jay Brewer was featured in Business Week talking about Nespresso.
Will U.S. consumers go for Nespresso's snob appeal? Keurig, the current U.S. market leader, nearly doubled its sales last year with a more mass-market approach. Its replacement capsules, known as K-cups, are sold in supermarkets and discount stores, and include established U.S. brands such as Celestial Seasonings and Newman's Own. "Nespresso is offering a high-end espresso. I don't know how far that market goes," says Jay Brewer, editor of SingleServeCoffee.com, a Boston-based online newsletter that covers the business.
Arlington’s Jay Brewer is an inspiration to all budding bloggers.
Brewer, 37, started singleservecoffee.com in 2004, launched more sites and quit his day job the next year. Brewer says his BlogPire Productions earns revenue from ads, affiliate programs and newsletter sponsorships.
His advice? “You need to figure out how to make money before you take the leap.”
My most recent Globe column focuses on some of the new media-oriented start-ups in New England -- and the challenges they'll face in an advertising-constrained climate. It mentions GlobalPost, Foneshow, Gather, and Helium. But I had to leave out a few others, like NameMedia, which is building a handful of "enthusiast" Web sites like Garden.com; The Daily Grommet, a video guide to cool new products; and BlogPire, a network of product-oriented blogs, like SingleServeCoffee.com
Do you have a Kindle? If so you can now subscribe to Single Serve Coffee, and nearly all of our 26+ sites on it. Yep - you can download all of our stories each month from our Kindle editions of our weblogs. Sure you can read it on the web, but isn't it cooler to read it on a wireless device like the Kindle? We think so. Welcome to the 21st century...welcome.
In the spring of 2004, Jay Brewer launched a blog dedicated to an extremely specific subject: coffee makers that make only one cup of coffee at a time. Within a month, traffic doubled. Within two, it doubled again, and companies were asking to advertise on the site. The advertisers knew what Brewer had suspected: Readers who care enough to read about a very particular topic are likely to click on ads about that topic.
"Blogs that are about specific topics generate traffic from people who are either really interested in the topic or doing research," says Jay Brewer, CEO of Blogpire (www.blogpire.com), which operates subject-specific blogs on topics such as shaving equipment and GPS receivers, in addition to the aforementioned single-serve coffee makers.
More CIO InsightsWhite PapersHow to Use the Six Laws of Persuasion during a NegotiationCCNA v2.0 ReviewReportsHow CIOs Are Dealing With A Tough EconomyCoke Exploits Collaboration Technology To Keep Brand Relevant Some of the sites on blogpire have advertising and affiliate click through rates of up to ten percent, he says. Furthermore, the more specific the subject, the less competition it will face from other Web sites. A Google search for "dogs" yields about 278 million results. A Google search for "grooming products for Golden Retrievers" yields one result.
To bolster the revenue you receive from general advertising and affiliate programs, you can seek out individual advertisers whose products you might be featuring on your blog. While giant corporations aren't likely to advertise on your little Web site, their partners might. "Find the PR person's name and send them a note," Brewer says. "And don't dream too big. You don't have to have Philips or Sony as an advertiser. You can have an online site that sells products from Philips and Sony."
Technology has changed the face of photography, making it more accessible to us but also daunting because of the myriad of equipment options and constant innovation. Picture Snob will help you along every step of the way, with digital photography tips and tricks, how to choose the digital camera that's right for you, and advice on digital picture frames, printing services, editing software and more.
There'll always be a next best thing, but it's truly about understanding a few key features to find what works best for you. Then you can get on with it and have fun!
Candy Snob Helps Feed Your Candy Obsession with News, Reviews and More
Candy Snob is the place to go to indulge your sweet tooth. Whether you're crazy for gourmet chocolate or a sucker for hard candies, we've got all the news, reviews, and information you can cram down your gullet.
Those are great, but there is a whole universe of chocolate and candy out there beyond the check-out aisle.
(PRWEB) May 13, 2008 -- As more and more novelty and gourmet candy hits the market, it can be increasingly difficult to decide which confections will tickle your fancy, and which are sugar-coated duds. Candy Snob understands that candy can be more than a foil-wrapped treat to boost your blood sugar -- it can be a sensuous experience, the nougaty highlight of your day, the caramel apple of your eye. The blog will help readers rekindle their love affair with sugary treats, with an eye toward the confections of the past as well as a nod toward the future.
Arlington-based Blogpire Productions, the publisher of 24 consumer blogs, now considers more than 50 advertising services for its blogs -- up from 10 when it launched in 2004, CEO Jay Brewer said. "I think in the last year it's gotten crazy," he said.
Founder Jay Brewer featured in Financial Times article:
"People can have their own coffee shop at home. They save because, even though it is more expensive than drip coffee, it is still a third of the price of Starbucks," says Jay Brewer, founder of singleservecoffee.com, a website devoted entirely to, well, you get the idea.
With all the different people in your holiday shopping life, it can be very hard to find the perfect gift for that perfect person. We think our holiday shopping guides will help with your search and with finding that perfect gift.