Advertising on any of the titles below is easy. You can purchase banner ads, site sponsorships, and other media detailed on our advertising page.

Looking to do something special on any of our titles? Want to do a custom weblog on your own product? and we'll get back to you with the specifics and pricing.

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Single Serve Coffee.com
is a blog dedicated to single serve and one cup coffee machines, coffee, and accessories.

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Kitchen Contraptions.com
is a blog dedicated to anything you need to make your cooking experience better

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TV Snob.com
- The weblog for exclusive news & reviews of tvs and tv technology.

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Shaving Stuff.com
is a blog dedicated to razors, creams, gels, brushes, toners, moisturizers - anything shaving related for both men and women.

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GPS Lodge.com
GPS receivers, GPS accessories - The weblog for those who love GPS’s and the things you can do with them.

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Shirt Snob.com
Shirt Snob.com is a weblog dedicated to t-shirts, nice shirts, tank tops, couture tops, and more.

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The Cooking News.com
Daily recipes, cooking and wine news from around the web. We find the latest stuff for you!

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Liquor Snob
News and tips on all things alcoholic, including beer and wine, breathalyzers, cocktails and spirits; plus drink recipes, booze reviews and more.

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Really Natural.com
Product reviews and practical tips for living a more natural life.

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Critical Gamers.com
The weblog for card, board, and real games you might play in the real world.

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Cheap Fun Wines.com
Cheap Fun Wines.com is on a mission to find the most luscious wines on the planet for under $20.

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SingleServeEspresso.com
SingleServeEspresso.com is dedicated to E.S.E. Espresso Pods, Super Automatic Espresso Machines, & Espresso Pods.

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SuperCoolBaby.com
Baby strollers, baby stuff, baby needs, and reviewed by both daddies and mommies.

Other sites include Just The Chips.com, Fast Food Fever.com, CasinoSnob.com, WeatherSnob.com, SuperCoolPets.com, ToolSnob.com, NetworkingAudioVideo.com, What's All The Racquet.com, CandySnob.com, Robot Snob, Garden Snob, ItsTheDress.com, Plus Size This, and PictureSnob.com

August 20, 2008

Blogpire Featured in Information Week - 8 Ways To Make Money Online

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Blog To A Specific Niche

In the spring of 2004, Jay Brewer launched a blog dedicated to an extremely specific subject: coffee makers that make only one cup of coffee at a time. Within a month, traffic doubled. Within two, it doubled again, and companies were asking to advertise on the site. The advertisers knew what Brewer had suspected: Readers who care enough to read about a very particular topic are likely to click on ads about that topic.
"Blogs that are about specific topics generate traffic from people who are either really interested in the topic or doing research," says Jay Brewer, CEO of Blogpire (www.blogpire.com), which operates subject-specific blogs on topics such as shaving equipment and GPS receivers, in addition to the aforementioned single-serve coffee makers.

More CIO InsightsWhite PapersHow to Use the Six Laws of Persuasion during a NegotiationCCNA v2.0 ReviewReportsHow CIOs Are Dealing With A Tough EconomyCoke Exploits Collaboration Technology To Keep Brand Relevant Some of the sites on blogpire have advertising and affiliate click through rates of up to ten percent, he says. Furthermore, the more specific the subject, the less competition it will face from other Web sites. A Google search for "dogs" yields about 278 million results. A Google search for "grooming products for Golden Retrievers" yields one result.
To bolster the revenue you receive from general advertising and affiliate programs, you can seek out individual advertisers whose products you might be featuring on your blog. While giant corporations aren't likely to advertise on your little Web site, their partners might. "Find the PR person's name and send them a note," Brewer says. "And don't dream too big. You don't have to have Philips or Sony as an advertiser. You can have an online site that sells products from Philips and Sony."

Full read at 8 Ways To Make Money Online -- small business -- InformationWeek

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Posted by Jay Brewer at August 20, 2008 1:22 PM

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